Oversee all marketing creative and in-store branded elements for Uchi restaurants 

Lead creative brand projects from brainstorm sessions to campaigns 

Facilitate communication and collaboration between marketing, culinary, and ops teams 

Coordinate relationships with vendors for print production and merch; provide creative direction for freelancers 

Led hiring process and managed contract designer

Assist emerging and established brands with branding and positioning, creative direction, and marketing
design

Design logos, brand packages, and print & digital marketing; Produce easy-to-use templates for client use


Collaborated on brand identity and marketing strategy for new hospitality concepts


Oversaw marketing creative, menus, merch, and signage design for all concepts in our portfolio of restaurants, music venues, and outdoor markets


Managed creative projects; provided art direction for freelancers and team members

Researched, sourced, and ordered uniforms, merchandise, print collateral, signage, and promotional items while adhering to each concept’s budget

Collaborated on brand identity and marketing strategy for new hospitality concepts


Designed signage, menus, uniforms, merchandise, print ads, digital marketing, and more for all concepts in portfolio

Led development of Potluck Hospitality branding

Researched, sourced, and ordered uniforms, merchandise, print collateral, signage, and promotional items while adhering to each concept’s budget

Designed localized logos and digital creative for international clients across multiple streaming platforms


Maintained efficiency and high level of accuracy in a fast-paced, production-focused environment


Created customizable templates and led trainings for a team of designers

Reviewed other designers’ work for accuracy and consistency and provided art direction

Designed all social posts, digital marketing, and traditional media for national festivals – including Lollapalooza (Chicago, IL), Sea.Hear.Now (Asbury Park, NJ), Voodoo Music + Arts Experience (New Orleans, LA), Innings Festival (Tempe, AZ), and Music City Food + Wine (Nashville, TN)


Provided art direction and support for international Lollapalooza brands (Lolla Argentina, Lolla Berlin, Lolla Brazil, Lolla Chile, Lolla Paris, and Lolla Stockholm)


Maintained brand consistency for five festivals throughout year-round sales cycle, from on-sale advertising and promotions to on-site collateral


Managed projects, deadlines, and deliverables for teammates, internal clients, partners, and sponsors


Interviewed, hired & managed design interns; interviewed and hired and temporary designers


Concepted & executed print collateral, email marketing, direct mail, and trade show pieces for B2B marketing


Reviewed creative produced by designers and copywriters for adherence to brand standards; provided guidance & art direction


Led design from concept to execution for 2015 multi-channel marketing campaign 


Concepted and executed print collateral, signage & OOH advertising, social media elements, web banners, and microsites for the Kasasa brand

Built 300+ customizable templates and trained a team of designers how to use them 


Managed and mentored design interns


Led design for award-winning national promotions 


Concepted and executed print collateral, signage & OOH advertising, social media elements, web banners, and microsites for the Kasasa brand


Customized templates for our client base of 300+ community financial institutions 


Produced one-off creative for custom requests from individual financial institutions —ranging from car wraps to landing pages 


Designed websites for professors and departments at UT Austin

Created illustrations in a variety of styles for websites and textbooks

Trained other designers on illustration and photo editing techniques