Ask for Kasasa | 2015
Design · Illustration · Art Direction
Broadcast, print & OOH campaign for Kasasa, a brand of checking accounts offered at community banks & credit unions nationwide. The product was complicated, so the goals of this campaign were to 1) explain it in layman’s terms and 2) illustrate that it was a product offered by financial institutions, not a bank or credit union in itself.
![ATM-Fees-Ad-Print2020.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596649873546-F462WQ9SVPHKR57NFAUJ/ATM-Fees-Ad-Print2020.jpg)
![Cash-Rewards-Ad.png](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1595449489943-T9PBEFM7GSP9RSVONO5E/Cash-Rewards-Ad.png)
![Cash-Rural-Ad.png](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596650109224-CM134V0HAA2LOBO41YFO/Cash-Rural-Ad.png)
![Community-Ad.png](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596650112433-OJGCRJMY8OP9R1YDSDBK/Community-Ad.png)
![Easy-Quals-Ad.png](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596650106505-18WEXT2RJJNDJGCUSGL1/Easy-Quals-Ad.png)
![Holiday-Ad.png](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596650115712-0KGZ42MTQO50O7CWDNIK/Holiday-Ad.png)
![Saver-Ad.png](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596650113757-9LU5KMTB4BIGTTP56JUL/Saver-Ad.png)
![Poster1.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596650667211-YCS6VZ6TJORCK4ALHC6N/Poster1.jpg)
![Poster2.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596650691213-CQQ23I31NUUVJI0HX5MS/Poster2.jpg)
![Poster6.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596650690158-LCLNVU7JNKLPXJ9CEL3A/Poster6.jpg)
![Billboard-1.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596651421077-F747S3VO1G95ET7K3F0D/Billboard-1.jpg)
![Billboard-3.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596651415054-YK1NQS5YTVZH50U45LZO/Billboard-3.jpg)
![Billboard-4.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596651414007-RD1A3PYPP53I55WOA04Y/Billboard-4.jpg)
![Billboard-2.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596651410799-LMUBRENMI9FQAZRA1F16/Billboard-2.jpg)
![Billboard-5.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596651408272-ARK1HY9UPTRLUX2JWU0I/Billboard-5.jpg)
![Bus-Shelter-ATM.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596654790644-P5S3W5N7NYVRGAQWC4EA/Bus-Shelter-ATM.jpg)
![Bus-Shelter-Cash-.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596654773805-LKMQ68NFOJA1Y46NWR30/Bus-Shelter-Cash-.jpg)
![Bus-Shelter-CashBack-.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596654802920-39DIOLGXCXBX787OMB20/Bus-Shelter-CashBack-.jpg)
![Bus-Shelter-Saver-.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596654833616-BPOESKCLXY0WBUF0SMVV/Bus-Shelter-Saver-.jpg)
![Bus-Shelter-Tunes-.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/1596654822160-UNCQ7QDLTJ51ETBX9JYV/Bus-Shelter-Tunes-.jpg)