Potluck Hospitality | 2022

Brand Identity · Design

Brand development and identity design for a hospitality group based in San Antonio. Comprised of people with diverse backgrounds, interests, and areas of expertise, the Potluck team is united by a love of food and gathering. This brand needed to feel honest, welcoming, refined, and true to its Texas roots. I also invited the team to contribute to the Potluck, with interactive bios and a company cookbook.