Sea.Hear.Now Festival | 2020

Design · Illustration

Brand refresh for Sea.Hear.Now, a laid-back music & surf festival in Asbury Park. The original brand design reflected the architecture and history of the park, but didn’t fit the attitude of the festival itself. I brought in more relaxed typography, sticker-inspired illustrations, and an alternate logomark to better connect the brand to the surf and alternative music cultures it celebrates.