Versa Festival | 2021
Brand Identity · Marketing
Marketing and brand expansion for Versa, a music, comedy, arts, and culinary festival that featured the first all-woman lineup to come to Chicago in more than two decades. The team came to me with a logo and not much else, and I helped build a bold, vibrant brand. Unfortunately, as a start-up festival, Versa never made it into full production.
![MUdaniel-thomas-HA-0i0E7sq4-unsplash.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/ae9e5e41-775b-48c9-a961-4cd0a282b2b9/MUdaniel-thomas-HA-0i0E7sq4-unsplash.jpg)
![MUCasual-iPhone-Mockup.png](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/cf11e668-73df-46a8-ad65-0eeb87db2a40/MUCasual-iPhone-Mockup.png)
![VERSA22_Artist_Share_V1.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/e50c150b-c46b-4f18-968f-97ded66fb7c4/VERSA22_Artist_Share_V1.jpg)
![VERSA22_DigitalAd_TalentOnSale_Square_Patti_1200x1200.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/f556f809-5e9b-4fc7-a83b-d95f856caa70/VERSA22_DigitalAd_TalentOnSale_Square_Patti_1200x1200.jpg)
![VERSA22_FGTSocial_Social_Square_Music_1200x1200.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/d7dcaba0-fa3e-4162-ac29-c9c77935011c/VERSA22_FGTSocial_Social_Square_Music_1200x1200.jpg)
![VERSA22-Giphy_Logo.gif](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/8053acc4-6915-4b51-9868-1ac6731070e4/VERSA22-Giphy_Logo.gif)
![VERSA22-Giphy_Women.gif](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/b08917bf-fc23-4837-8f72-aa4957e2a4bb/VERSA22-Giphy_Women.gif)
![VERSA22-Giphy_LetsGo.gif](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/84764507-3231-42ec-9d02-6fc63479fef5/VERSA22-Giphy_LetsGo.gif)
![VERSA22_FGTSocial_Social_Square_Fest_1200x1200.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/4c128cb5-88b2-4a41-b491-ce8c788ea6dc/VERSA22_FGTSocial_Social_Square_Fest_1200x1200.jpg)
![VERSA22_DigitalAd_TalentOnSale_Square_Kali_1200x1200.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/7e3adcb8-edbe-41ce-b6d5-4bba310e68f6/VERSA22_DigitalAd_TalentOnSale_Square_Kali_1200x1200.jpg)
![VERSA22_FGTSocial_Social_Square_Speakers_1200x1200.jpg](https://images.squarespace-cdn.com/content/v1/5f0e0475c4314311dba76c64/aa7d5931-4350-4e85-9cfc-42d9bf17cf6b/VERSA22_FGTSocial_Social_Square_Speakers_1200x1200.jpg)